Bangalore: Internet has created a new era of television viewing with the introduction of new interfaces and better methods to connect with the content. Thus, the choice of television viewers to enjoy programming, on-demand movies and internet services is expanding rapidly.
The internet giant Google has announced its plans on launching a TV platform globally next year. They say it is an attempt to bridge the gap between the television and the Internet and bring its search technology into the living room. The Google TV platform has a search bar onto the top of the TV screen that allows users to search and surf the Internet as well as search live TV listings. The company is also contemplating on bringing entertainment options to Google TV and plans to launch support for Android mobile applications on the TV next year.
Netflix, an online film-streaming service in the U.S. has made deals with Microsoft, Sony and Nintendo to put it on the TV through Xbox 360 console, PlayStation 3 and the Wii respectively. Adding to it, Apple said this week that it would include the Netflix service on its new $99 Apple TV set-top box.
Apple has also unveiled a new AppleTV device a few days back which allows users to download and view an unprecedented variety of movies and TV shows. The new device provides viewers high-definition film rentals from all major Hollywood film studios at $4.99, and TV shows from ABC and FOX for 99 cents.
The electronics major, Sony recently announced that it would extend its Qriocity video-on-demand service to Europe soon. Sony has also tied up with Google in order to offer a Google TV service and interface.
The big TV makers too are integrating similar services into their sets and with their own interfaces and it is predicted that television viewing will have a different meaning in the coming years.
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